What tech companies can learn from LEGO to outcompete price driven competitors, whilst continuing capturing premium value with an “Owned” ecosystem. On August 19, 2021, MIT hosted a Webinar, called; “What If a Great Product Isn’t Enough?” that I was fortunate enough to have been invited and that I made…

The new breed of tech firms are leveraging data to build AI driven Machine Learning algorithms to create sustainable and predictive recurring revenue business models. Start-up Software as a Service (SaaS) companies have for a while been the most attractive investment opportunities to Venture Capitalists. …

How a new generation of subscription driven monetization platforms are decentralizing legacy media, and making consumers into creators whilst building a Billion Dollar market. In the past, aspiring entertainers needed media companies, such as newspapers, magazines and TV backing to get discovered in the hope of becoming a sensation and…

How building data driven customer journeys powered by AI’s propensity modelling are helping brands and enterprises sell more. Customer Journey Mapping (visually tracking customer interactions) is nothing new, and as Lisa Ross from Invesp highlights, can deliver a number of key benefits for creating a better CX. However, the rise…

How Databricks will become a platform for data hungry AI companies. — A San Francisco headquartered Tech company, Databricks is increasingly attracting the attention of investors. With a US$1 billion Series G raised last February, led by Franklin Templeton, it reached an impressive US$28 billion post-money valuation. It is the most highly valued pre-IPO technology company in the world. …

A new wave of innovation is about to create new market opportunities across all fields and industries and create Trillionaires. — Back in August 2011, Marc Andreessen penned a piece in the Wall Street Journal about how we were in the midst of a Software revolution built on the hardware and internet infrastructure that we build and continue to develop. …

Marketers are reaching the wrong customers segments and also marketing to bots that crawl the web fraudulently to help you reach your campaign metrics. — We live in an age where data is the new deity, we build business models using data as our foundation. Data today is impacting all areas of the economy, giving marketers the ability to build media plans and buy ad inventory at scale. …

(RPA) Robotic Process Automation leader UiPath, can only increase market share, therefore economic value to customers and shareholders. Although UiPath’s shares are back to their IPO’s listing pricing of US$69, it will more than likely increase in the coming quarters. Down from a peak of US$85.12 on May 24th 2021, the drop was due to concerns of existing stock holders concerned of additional shares from the executive team…

How professional services are an integral part of an offering to release full value. — An Enterprise SaaS offering has one element that separates the most successful SaaS companies from the rest of the pack. The not-so-secret sauce of the very best SaaS is leveraging your company’s industry expertise by including high-quality professional services as part of the offering — call it a Product and Services Bundle.