João Vitor Menin, CEO, Inter.

How a Brazilian Fintech is becoming a global player.

Billy D. Aldea-Martinez
4 min readSep 19, 2021

Banco Inter, transformed from a traditional bank in Brazil into an emerging global bank with innovative financial products.

This is not a typical start-up story, and more of a case study on how a traditional bank leveraged emerging technology and changing consumer trends to become a hot Fintech company offering innovative products that led Softbank to invest in company in 2019.

Banco Inter (Not be confused with Bankinter, a Spanish Bank) pioneered in offering digital accounts to individuals in Brazil. Allow it to grow from a small traditional financial firm to a top Brazilian Fintech with a global expansion plan.

Brazil is the largest economy in Latin America, with a population of 214M people. The closest market would be Mexico, with a population of 130M. In fact, there are more people in Brazil connected to the internet, 133M, than people living in Mexico, which only have 84.5M connected online.

Many start-ups would be happy to become the main offering in their local market, let alone in a nation as big as a country the size of Brazil. Not for the Banco Inter team, led by João Vitor Menin, who understands the opportunity of expanding globally is a much bigger for the company.

Digital Transformation.



Billy D. Aldea-Martinez

Global Director, @piano_io, Enterprise AI SaaS | Start-up Board Director | DJ & Record Label Producer.