David Robertson, Senior Lecturer at MIT Sloan School of Management.

How LEGO become the 7th most valuable brand.

What tech companies can learn from LEGO to outcompete price driven competitors, whilst continuing capturing premium value with an “Owned” ecosystem.

On August 19, 2021, MIT hosted a Webinar, called; “What If a Great Product Isn’t Enough?” that I was fortunate enough to have been invited and that I made the time to invest one hour to listen to David Robertson’s strategic framework on how…

--

--

--

Regional Director, @piano_io, Enterprise AI SaaS | Start-up Board Director | DJ & Record Label Producer.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Canada taking the lead in RegTech.

What Does The Music Apocalypse Look Like?

A Blueprint for Business Succession Planning

Corporate Partnership: A Year In Review

Cities & Local Communities: Start Investing in Social Sharing

My 3 Takeaways from Indy’s 2019 Forbes AgTech Summit

Credit Repair & Banks at ODDS

You either die a hero, or…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Billy D. Aldea-Martinez

Billy D. Aldea-Martinez

Regional Director, @piano_io, Enterprise AI SaaS | Start-up Board Director | DJ & Record Label Producer.

More from Medium

The Context Pyramid — with the ERA

The Impossibleness of Getting Business Managers to Think

Who is an Innovation Champion?

5 Strategies to Establish Effective Leadership to Boost Your Profits