David Robertson, Senior Lecturer at MIT Sloan School of Management.

How LEGO become the 7th most valuable brand.

Billy D. Aldea-Martinez
6 min readSep 13, 2021

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What tech companies can learn from LEGO to outcompete price driven competitors, whilst continuing capturing premium value with an “Owned” ecosystem.

On August 19, 2021, MIT hosted a Webinar, called; “What If a Great Product Isn’t Enough?” that I was fortunate enough to have been invited and that I made the time to invest one hour to listen to David Robertson’s strategic framework on how…

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Billy D. Aldea-Martinez

Global Director, @piano_io, Enterprise AI SaaS | Start-up Board Director | DJ & Record Label Producer.