David Robertson, Senior Lecturer at MIT Sloan School of Management.

How LEGO become the 7th most valuable brand.

What tech companies can learn from LEGO to outcompete price driven competitors, whilst continuing capturing premium value with an “Owned” ecosystem.

On August 19, 2021, MIT hosted a Webinar, called; “What If a Great Product Isn’t Enough?” that I was fortunate enough to have been invited and that I made the time to invest one hour to listen to David Robertson’s strategic framework on how…